Snapchat Ads landing page
A COD landing page for your Snapchat ads
AdProMax Studio builds landing pages for Snapchat ads that sell with cash on delivery. The Snapchat Pixel loads on the page and counts page views, product views, checkout starts and purchases, and every order arrives in your console with its status.
Updated
What do you need to track your Snapchat ads?
The Snapchat Pixel, and Google Tag Manager if you manage other tags.
The Snapchat Pixel
It loads on the page and reports the page view, product view, checkout start and purchase, with value and currency.
Google Tag Manager, if needed
Add your GTM container for the tags you already manage in Google.
How do you connect the Snapchat Pixel?
Three steps, repeated in the console's Tracking tab.
- 01
Find the pixel ID
In Snapchat Ads Manager, open the events manager, then your pixel. The ID is a UUID shown under its name.
- 02
Add it under Pixels and tags
Paste the ID in the store's Tracking tab. The pixel loads on every published page, with no need to republish.
- 03
Check in Diagnostic
Choose the events to track, place a test order, and check in the Diagnostic tab that the events come through.
What does the Snapchat Pixel do, and what doesn't it do?
The Snapchat Pixel lives in the visitor's browser. It reports every step of the path, from the page view to the purchase, and those purchases are what Snapchat can optimise your campaigns on.
For Snapchat, AdProMax Studio does not yet send orders from the server, as it does for Meta with the Conversions API and for TikTok with the Events API. An ad blocker or a privacy setting can therefore hide some purchases from Snapchat.
Your orders themselves are never lost: they all arrive in the console, with their status. Compare the number of purchases Snapchat sees with the console's orders to judge your campaigns on complete figures.
How do you sell with Snapchat in several Arab countries?
Snapchat is widely used by shoppers in the Gulf countries. For a campaign in one country, add a market to the page: its currency, its price and its language, in Arabic or the language you choose, under the same layout.
Each market has its own address. A Snapchat campaign can therefore point to the version for the country it targets, and every order arrives in the console with its currency. You follow each country separately, without duplicating the page.
Cash on delivery stays the same everywhere: a short form, a confirmation call, then the courier collecting payment when handing over the parcel.
How do you confirm orders that come from Snapchat?
A cash-on-delivery order is won on the phone. New orders arrive live in the console and in your Google sheet: call quickly, while the customer still has the ad in mind, and check the address and the quantity.
Then move the order to confirmed, and to shipped. The not delivered status keeps a record of refusals, and the CSV export shows which products or cities concentrate the most.
What should a page for Snapchat Ads have?
The visitor arrives from a Story or a full-screen ad, on a phone: the page has to keep that format and that pace.
A complete first screen
The product, the benefit, the price and access to the form, visible without scrolling.
The ad's message
The same words and the same promise as the ad, so the visitor feels at home straight away.
The form on the page
First name, phone, city, address: no account and no card.
Clear offers
A unit price and a better price for two or three, shown with the total.
The country's language and currency
Arabic, Darija, French, English or Spanish, with each market's currency.
Orders you can follow
New, confirmed, shipped, delivered: every order has its status in the console.
Markets
One store, several editionsMorocco
Default address
France
/fr
Frequently asked questions
Can events be sent to Snapchat from the server?
Not yet. Snapchat receives events from the pixel, in the browser. Server-side sending is available today for Meta and TikTok.
Where do I find the Snapchat Pixel ID?
In Snapchat Ads Manager: open the events manager, then your pixel. The ID is a UUID shown under its name.
Are cash-on-delivery orders counted as purchases?
Yes. As soon as the customer submits the form, the pixel reports the purchase to Snapchat with its value and currency, even though payment happens on delivery.
Can I target several countries with the same page?
Yes. Add one market per country, with its own currency, price and language. Each market has its own address, which that country's campaign points to.
Can I use Snapchat with Meta and TikTok on the same page?
Yes. Add each platform's pixel in the Tracking tab: each receives its events, and each order arrives only once in the console.
How do I know whether my Snapchat ads pay off?
Compare the purchases Snapchat sees with the console's orders and their statuses: confirmed, delivered, not delivered. The collected delivery is what makes the sale.
Does the page display well inside the Snapchat app?
Yes. Pages are designed for in-app browsers and for phones before desktops, which is where Snapchat ad traffic arrives.