TikTok Ads landing page
A COD landing page built for TikTok Ads traffic
AdProMax Studio builds landing pages for TikTok ads that sell with cash on delivery. The TikTok Pixel counts visits on the page, the Events API sends every order from the server, and the order form is waiting for the visitor the moment they arrive, with no account and no card.
Updated
What do you need to track your TikTok ads?
The same principle as for Meta: a pixel on the page, and server-side sending for the orders the browser loses.
The TikTok Pixel
It loads on the page and reports the page view, the product view, the checkout start and the purchase from the browser.
The Events API
It sends orders from our server, with the token generated in your TikTok events manager. The token is encrypted.
Google Tag Manager, if needed
Add your GTM container for the tags you already manage in Google.
How do you connect the TikTok Pixel and the Events API?
The directions appear in the console's Tracking tab, next to each field.
- 01
Find the pixel ID
In TikTok Ads Manager, open Tools, then Events, Website events, and your pixel: the ID is at the top of the page.
- 02
Add it under Pixels and tags
Paste the ID in the store's Tracking tab. The pixel loads on every published page.
- 03
Generate the Events API token
In TikTok's events manager, open your pixel, Settings, then Events API, and generate an access token to paste into the console.
- 04
Check in Diagnostic
Place a test order and check in the Diagnostic tab that the page view, product view, checkout start and purchase come through.
Why does TikTok traffic need a different page?
On TikTok, the visitor arrives from a short video, on their phone, in the middle of scrolling. They did not search for your product: the video stopped them for a second. The page has to extend exactly that second, with the same product, the same tone and the same promise.
The first screen matters more than anything. It should show the product, the main benefit, the price and direct access to the form, without making anyone scroll. The proof, the details and the questions come next, for those who hesitate.
Think about language too. A video shot in Darija calls for a page in Darija; a campaign in the Gulf calls for a page in Arabic and in the country's currency. Each market on the page can have its own language and price.
Which events does TikTok receive?
TikTok receives the page view, the product view, the checkout start when the visitor begins filling in the form, and the purchase when they submit it, with its value and currency. Those purchases are what let a campaign optimise for orders rather than clicks.
The pixel and the Events API send the same purchase with the same ID, the order's: TikTok counts it once. The purchase is sent when the form is submitted, before the confirmation call, so compare your TikTok results with the console's statuses.
What should a page for TikTok Ads have?
A page that fits a phone screen and does not keep a visitor waiting after a video.
A complete first screen
The product, the benefit, the price and access to the form, visible before any scrolling.
The video's tone
The same words as the video, in the same language: the visitor recognises what stopped them.
The form on the page
First name, phone, city, address: no account, no card, no next page.
Quantity offers
A better price for two or three units, shown in the form with the total.
The campaign's language
Darija, Arabic, French, English or Spanish, with the target country's currency.
Your own code
Paste another tool's code if needed; the console flags a pixel you already added, so nothing is counted twice.
Visitor journey
Last 30 daysFrequently asked questions
What is the difference between the TikTok Pixel and the Events API?
The pixel sends events from the visitor's browser; the Events API sends orders from our server. The second catches what the first loses to ad blockers or iOS.
Are cash-on-delivery orders reported to TikTok?
Yes. As soon as the customer submits the form, the purchase is sent to TikTok with its value and currency, through the pixel and the Events API, and counted once.
Where do I find the TikTok Pixel ID?
In TikTok Ads Manager: Tools, then Events, Website events, and your pixel. The ID is at the top of the page.
Can I use TikTok and Meta on the same page?
Yes. Add both pixels in the Tracking tab: each platform receives its events, and each order arrives only once in the console.
Does the page display well in the TikTok app's browser?
Yes. Pages are designed for in-app browsers, where most ad traffic arrives, and for phones before desktops.
Can I offer a quantity deal?
Yes. Quantity offers appear in the order form, with the total price of each option, in the market's currency.
Can I see where visitors from TikTok stop?
Yes. The store's insights show where visitors stop on the page, step by step, so you can fix the screen they leave most.